The first exhibition of some of the pictures from the Swedish Fetish book was held in Gothenburg, Sweden, at the "Book Mässan", the largest book exhibition in Scandinavia, where a total wall space for hanging the pictures was offered free of charge by the organisers of the exhibition, simply for the beauty of the pictures, in spite of the subject of the book and the pictures being quite controversial. These images are from that exhibition, taken the day before the book fair opened its doors to over 30.000 visitors.